You want to minimize the time you're spending with the tool, instead of actually just achieving what you want. In product design, there's a principle we call ‘flow time minimization’. István explains that it's Craft's 'invisibility' that resonates with him and allows him to just get work done, rather than get in the way. István Csanady, CEO and founder of Shapr3D says Craft cures his writer's block Flow Time Minimization I don't have to spend a second thinking about anything except what I want to accomplish in the tool. It feels like a tool that works for me, rather than the other way around. It has all the teeny, tiny details that make a product not just good, but really fantastic. It's really, really hard to please me, so when my first impression of using Craft was 'oh this is a product that was designed for me' - that's really saying something. I'm the kind of person who finds a UX flaw and throws my whole phone away.

When it comes to digital products, I am extremely picky. We spoke to self-proclaimed 'Craft mega-fan' István about how he uses it for writing and why Craft has become his secret weapon for word-smithing.

So far, that mission is going well their accolades include raising over $22 million funding, winning an Apple Design Award, and making Shapr3D a multi-platform tool. The 130+ strong company is on a mission to shake up the CAD industry with their innovative 3D modeling tool for industrial designers, product managers, and other design professionals. István Csanady is the CEO and founder of Shapr3D.

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